Essential Functions

To conceive and implement the company’s marketing, communication & PR strategy and roll out across our entire ecosystem. Lead communications within individual target markets to support the company’s goals. This position is responsible for maximizing the marketing budget with ongoing analytics and performance matrix.

(Reports to CMO)

Role & Responsibilities

  • Execute and support the marketing and communications strategy

  • Drive demand generation to grow new leads through call-to-action activities

  • Create, edit and manage the brand messages and storytelling, across formats and platforms: posts, videos, visuals, slides, webinars, etc.

  • Be the voice of the company in social media, blogs & forums

  • Support product marketing efforts with marketing materials & toolkits

  • Track, measure, analyze and optimize marketing campaigns and activities

  • Plan and execute participation in trade shows, conferences, and contests worldwide

  • Oversee PR tactics in International markets

  • Work closely with Design Team on marketing collateral
     

Requirements

  • 4+ years of experience in B2B Content and Inbound Marketing in global markets

  • Experience in B2B eCommerce/SaaS - advantage

  • Native English speaker with exceptional storytelling skills

  • Experience in writing and overseeing PR & marketing materials including presentations, websites, one-pagers, white papers, website content, video storyboards, infographics, brochures, articles, press releases, newsletter, use cases etc.

  • Professional knowledge about SEO, SEM, PPC and link building.

  • Data & analysis savvy has a proven record of working with the relevant platforms

  • Independent executioner with ability to multitask in a fast-paced environment

  • Team-player, creative, out-of-the-box thinker and hands-on

* Based in Ashdod

Marketing Communications Manager

SuperUp 2019

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